Introduction Sports have the ability to unite the world. Despite geopolitical conflict, language barriers, and differing values, sports always seem to bring a global population together. With approximately 3.5 billion fans worldwide, soccer is the world’s largest sport (Kasimov). According to journalist Ian Thomas, the 2026 FIFA World Cup will be hosted in North America …

Overview Tasked with developing a disruptive innovation business idea within the travel and hospitality sector, BuonApp was born. Derived from the Italian word buon appetito and the utilization of an app platform, BuonApp seeks to be the dining option of the sharing economy.  The idea capitalizes on travelers’ urge for authentic cultural and culinary experiences …

Overview Tasked with geographically expanding an existing brand into a new country, we chose the brand Oysho, a premium Spanish fashion brand specializing in lingerie, sportswear, loungewear, and swimwear. For this project, Oysho is strategically planning its expansion into the Indian market after A.T. Kearney named it the number one expansion opportunity market. The rising …

Overview Tasked with ideating a new line extension and the associated Integrated Marketing Strategy for a campaign launch for an existing brand, we proposed Ferragamo Home. Throughout the project, we extensively researched the luxury interiors industry and Ferragamo as a brand to propose a new line, marketing campaign, launch, and logistics that are realistic and …

Overview With the goal of increasing brand equity, we were tasked with researching the brand history and current state of the brand, the current climate of the market, the future market trends, then propose pillars for enhancement and a ten-year plan. My group and I chose to focus on Chanel for our project. After developing …

Kent State University: Minor in Fashion Media Magazine Design & Fashion Publishing – Fall 2023 & Spring 2024 Magazine Design Final Project: Develop a new magazine concept and design a condensed layout Deliverables: Cover Design, Feature 1, Feature 2, Departments, and Flatplan Fashion Publishing Final Project: Explore, develop, and execute the business needs and logistics …

Kent State University: Bachelor of Science in fashion Merchandising Fashion Tech: TechStyleLAB Final Project: Design and execute a physical product or research and present a case study incorporating technology elements we explored throughout the semester. I incorporated laser cutting technology to cut a pattern, add a lace design, and create an acrylic button. I then …